Actress Katrina Kaif Takes Up New Role as Globally Representative Endorser for the Maldives Island Nation
Light Reading 🚀
Famous actress, Katrina Kaif, has been selected as the global brand ambassador for Visit Maldives, just in time for their "Summer Sale" campaign. This move is aimed at captivating more travelers and showcasing the Maldives' stunning natural beauty, diverse marine life, and luxurious experiences.
Ibrahim Shiuree, CEO of Visit Maldives, expressed his excitement, stating, "Katrina's vivacious personality and global appeal make her an ideal representative for the Maldives, named the World's Leading Destination for five consecutive years."
Beyond being a successful actor, Kaif is a recognized icon and award-winning entrepreneur, with her influence extending across multiple continents. She's excited to represent the Maldives, saying, "This collaboration celebrates luxury, tranquility, and unparalleled travel experiences."
The "Summer Sale" offers exclusive deals on luxury resorts, guesthouses, and family-friendly accommodations across the Maldives. The campaign is currently active in key markets, including the UK, Russia, Austria, Germany, Switzerland, Italy, Poland, Spain, and India.
This appointment comes as diplomatic relations between India and the Maldives thaw, with the Indian Prime Minister's visit scheduled only a month away. In June 2025, the Maldives welcomed its one-millionth tourist, as reported by the nation's tourism department.
Kaif's appointment is significant on multiple levels. It signals improved diplomatic relations, boosts the "Summer Sale" campaign, strengthens the Maldives' luxury brand positioning, and increases global and South Asian outreach. By leveraging Kaif's influence, Visit Maldives aims to amplify its reach and establish itself as a top luxury travel destination.
Embrace tranquility, elegance, and extraordinary experiences—the Maldives awaits! 🏝️🐚💦
- As Katrina Kaif, the globally recognized actress and award-winning entrepreneur, represents the Maldives, she celebrated its luxury, tranquility, and unique travel experiences, aiming to boost South Asian outreach and position the Maldives as a top luxury lifestyle destination.
- With the fame and influence of celebrities like Katrina Kaif, who recently became the global brand ambassador for Visit Maldives, the Summer Sale campaign seeks to captivate not only travelers but also entertainment enthusiasts, showcasing the Maldives as a fascinating destination for lifestyle, travel, and entertainment.
