Beachfront Hotel Bookings Surge During Summer Season as Vacation Packages Attract Customers
Hopping into a Record-Breaking Summer: On The Beach's Travel Explosion
Party on the Sand or Stroll through the City, Brits Have Their Hearts Set on Holidays
Summer 2025 is shaping up to be a scorcher for On The Beach, with holiday bookings already 14% ahead of 2024 figures, according to the London-listed travel giant's latest reports.
The company expects another record year of sales as customers continue to favor spending on travel experiences. Whether it's the allure of a beach escape or the urban adventure of city breaks, On The Beach has got the goods.
Soaring profits have been the name of the game for this powerhouse, with a double-digit increase in profitability reported in the most recent trading update. On The Beach even shared plans to meet its annual profit expectations, with a whopping 23% rise in first-half profit.
Gearing Up for a Sunny Success Story
In the first half of 2025, On The Beach's adjusted revenue grew by 12% year-over-year, and EBITDA jumped by 19%. The significant surge in customer bookings shows Brits love their holidays, and On The Beach is the ideal travel partner to help them do it in style.
Chief executive, Shaun Morton, is over the moon about the company's record interim performance. He attributes the success to increased customer bookings, the appeal of their transformed booking platform, and the introduction of exclusive perks in their app. Morton added that the company's City Break packages have resonated strongly with customers—a strategic move that appears to be paying off.
Shares on the Rise, Potential Still Soaring
On The Beach shares proved to be a hot commodity, jumping 0.83% or 2.24p to 272.24p on Tuesday. Over the past year, shares have risen an impressive 60%—a testament to the company's unstoppable momentum.
The company seems intent on keeping the good times rolling, with plans to increase airline capacity to beach destinations by 5% year-over-year. On The Beach also recently expanded into Ireland, broadening its reach and providing a wealth of opportunities for new customers.
Insightful Analysis from the Money Experts at This Is Money
Mark Crouch, an analyst at eToro, backs up On The Beach's record growth, stating the company's flexible bookings and value-for-money packages continually appeal to budget-conscious holidaymakers. Crouch went on to say that the company's bold move to aggressively expand to 130 cities and establish a presence in Ireland has significantly widened its market scope, setting it up for even more success in the future.
Investors and travel enthusiasts can't stop raving about On The Beach's dynamic trajectory, and there's no telling how high this skyrocketing stock will go. One thing's for sure: With On The Beach on your side, your next sun-soaked adventure is just a click away.
*Article is not intended as financial advice.
Sources:[1] "On The Beach only offers flights and accommodation, with strong growth in bookings even as consumers' cost of living continues to rise." — This Is Money, UK News. (2023, May 2).
With On The Beach's continued success in the travel industry, investors might consider diversifying their finance portfolio to include this dynamic company. As more people favor investing in experiences over other aspects of their lifestyle, businesses like On The Beach, offering affordable and flexible travel options, could prove lucrative. Moreover, with expansion plans to reach 130 cities and a recent entrance into the Irish market, On The Beach is positioned to capitalize on various opportunities for growth in the future, making it an appealing option for those looking to travel in style.
