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Celebration of Onam festivity spreads to Dubai by A&A Associate

Over 400 international guests represented by 40 different nations took part in the company's Onnichonnam 2.0 event

Dubai celebrates Onam festivities thanks to a contributing member from A&A
Dubai celebrates Onam festivities thanks to a contributing member from A&A

Celebration of Onam festivity spreads to Dubai by A&A Associate

In the heart of Dubai, on September 13, A&A Associate, one of the UAE's leading business setup advisory firms, hosted its annual Onam festival, Onnichonnam 2.0. This event, now a significant annual corporate gathering, attracted over 400 guests from more than 40 nationalities.

The celebration began with guests being greeted by the vibrant artistry of the Pookkalam (traditional flower carpet), setting the tone for a day filled with cultural immersion. Traditional games like Malayalee Manga and Sundarikk Pott Thodal were offered for guests to participate in, providing an authentic taste of Kerala's rich heritage.

Robin Philip, Founder & CEO of A&A Associate, stated that Onnichonnam 2.0 is more than a festival, it's a reminder of how culture connects us. This sentiment was echoed throughout the day as the event showcased captivating performances such as the Chenda Melam, Thiruvathira dance, and a special segment on Onam hosted by RJ Mithun.

A central highlight was the grand Onam Sadya, an authentic vegetarian feast served on banana leaves. The festivities also featured a powerful demonstration of Kalaripayattu, an ancient martial art form, and lively dance competitions that added to the vibrant atmosphere.

The Value Networks present at the Onnichonnam 2.0 event included key stakeholders from technology, finance, marketing, and supply chain sectors, reflecting A&A Associate's commitment to fostering community spirit and inclusiveness. The celebration of Onnichonnam 2.0 was transformed into a global cultural gathering from a regional tradition, thanks in part to the support of its valued partner Rushmore Holdings.

Onnichonnam 2.0 continued to set the stage for meaningful engagement that goes beyond business, as A&A Associate's Onam celebration was designed to spark authentic connections within its global community. Onnichonnam 2.0 was indeed a global celebration of unity and pride, a testament to A&A Associate's dedication to preserving and sharing its cultural roots.

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