Customized Gift Cards Pivotally Strengthen Employee Engagement Initiatives
In the realm of employee motivation, two industry experts, Julie Gu, Vice President of Sales and Marketing, North America, at Prezzee, and Jordan Hirschfield, Director of Prepaid at Javelin Strategy & Research, have recently discussed the latest trends in employee incentive programs.
Prezzee, a company offering tailored solutions for organizations, emphasizes the importance of identifying and rewarding existing behaviours, with a particular focus on mental health and wellness initiatives. This approach is resonating with companies, as they increasingly show interest in their employees' hobbies, wellness, and inclusion interests.
The acronym RICE (Rewards, Incentives, Celebrations, Engagement) is being adopted by many organizations as a strategy to boost employee engagement. The emphasis on personalized rewards is clear, with companies increasingly using small-denomination gift cards to empower managers in delivering rewards and recognition.
Jordan Hirschfield, Director at Javelin Strategy & Research, highlights that employees value feeling heard and appreciated. Personalized incentive programs, such as those utilizing gift cards, can create connections and make employees feel appreciated, according to Hirschfield.
Starting small and avoiding the perception of a large, long-term project is key when identifying and incentivizing behaviours. Smaller goals can be more impactful for employees who may be intimidated by larger challenges. The human-to-human connection is crucial in employee engagement, and gift cards can facilitate this connection.
Gift cards can be tailored to the employee, with additional messages and specific choices available. Prezzee's Vice President, Julie Gu, views the gift card as a delivery vehicle and a means to an end, rather than the reward itself.
In the market for solutions enabling companies to customize their employee engagement programs based on gift cards and to meet specific corporate needs, Green Habitat stands out with their 1-Year Benefit Card. This card can be branded and personalized for scalable corporate use.
A $5 gift card from a manager can have a greater impact than a simple kudos, especially if personalized. Interest groups are a key engagement trend, with many companies evolving past simple challenges like step challenges to micro-challenges.
Prezzee aims to make the goals of their clients their own, focusing on employee engagement and retention. Personalized incentives, such as gift cards, can have a stronger impact than generic rewards, according to Prezzee. Fostering engagement on a daily basis can be difficult, especially in virtual or hybrid teams, but solutions like those offered by Prezzee and Green Habitat are making a significant difference.
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