High street retailers appear to be replicating the distinctive Hunza G design, causing confusion among shoppers who can't tell the difference between the impostors and the authentic articles.
In recent years, you've undoubtedly stumbled upon Hunza G's iconic swimwear designs. From the attention-grabbing hues to the recognizable crinkle texture, their super stretchy styles are a hit if you're seeking stylish swimwear that fits your body shape perfectly.
Hunza, established in 1984, recently celebrated its 40th anniversary. In the 90s, Julia Roberts sported a blue and white dress made from Hunza G's signature stretchy fabric in Pretty Woman. Fast forward to 2015, and Hunza G transformed into one of the best swimsuit brands out there, with celebrities like Sienna Miller, Rosie Huntington-Whiteley, and Eva Mendes singing their praises.
Hunza G's one-size-fits-all approach not only promotes inclusivity but also minimizes over-purchasing on a commercial level. The brand emphasizes timeless pieces with high value, making them a worthwhile investment for pre-pregnancy, pregnancy, and post-pregnancy stages of life, as well as any other life changes your body might have in store.
Don't shy away from adding a navy Hunza G one-piece to your summer wardrobe. It's an absolute must-have, especially when packing for hand luggage. Although it carries a hefty price tag around £175, once you seen these suits, you'll understand the cost per wear justification. Plus, you don't have to break the bank to enjoy a taste of Hunza G-inspired swimwear.
In the past few seasons, high-street alternatives have been popping up everywhere, matching Hunza G's styles in toweling, seersucker, crinkle, ribbed materials, and more. Trust us; you'll be hard-pressed to distinguish between the real deal and the steals.
Our advice? Save up for the genuine article and splurge on a budget-friendly alternative to hold you over in the meantime. You'll be tempted to dive in and style up with these fabulous finds.
Hunza G Domino
embrace the '90s influence with the popular 'Domino' style, featuring a flattering scoop neckline and Noughties-style tortoiseshell hoop detailing on the straps. It's a must-have for warm skin tones, and the hoops add a chic touch. Lipsy offers a similar look for £120 less!
Hunza G Pamela
The 'Pamela' is a versatile spaghetti strap style that never goes out of fashion. The stretchy fabric means you can adjust the coverage for a comfy, flattering fit. Its swimwear equivalent of a timeless LBD can be worn as a bodysuit in the evenings too. You'll be hard-pressed to tell the difference between the Hunza G original and its high-street doppelganger, save for the chic tie detailing at the back.
Hunza G Bikini
If bikinis are your thing, Hunza G has you covered. We're particularly fond of their stretchy high-waist designs, which will be a staple in your holiday suitcase for years to come. Nobody's Child offers a knot-front option that looks more expensive than it is, currently reduced too!
Hunza G Striped
Stripes are a summertime classic, especially in navy and white. This style is our top pick for 2025. Hush's nautical-inspired one-piece is top of our holiday wishlist.
Hunza G Square Neck
If you're still living your Barbie pink era, Hunza G's bubblegum-hued styles are just too delicious. Their square neck swimsuit is available in a stunning rainbow of colors, but this highlighter hue is sure to catch all eyes. This clever style features hidden underwired cups for extra support.
Hunza G Cornflower Blue
Cornflower blue is another shade Hunza G does exceptionally well. This color is perfect for people with cool undertones and complements a sunkissed glow. Don't wait for discounts on Hunza G; it's very rare. & Other Stories offers a similar style at almost half the price!
Hunza G Green Swimsuit
Asymmetrical swimsuits are great for different body types as they create a diagonal line that minimizes larger busts or softens broad shoulders. This style with animal embossed effect is extremely popular on Amazon, so be prepared for a sell-out!
Hunza G Lilac
If pastels are your thing, lilac is a fantastic color for your next holiday. This style is a perfect way to add a pop of color to your suitcase. & Other Stories offers a similar style at a more affordable price.
Hunza G Red
No swimsuit round-up would be complete without a nod to Baywatch. Channel your inner Pamela Anderson with the Celine swimsuit. The sweetheart neckline is dreamy! If you prefer a padded cup, H&M offers a similar style at a more reasonable price.
Hunza G Scrunchie
Don't forget a matching Hunza G scrunchie to complete your look for £15. However, for less than half the price, you can enjoy a retro '90s vibe with this scrunchie set.
- Hunza G, originally established in 1984, is not just a popular fashion-and-beauty brand for its iconic swimwear, but also for its timeless pieces that cater to various life stages, including pre-pregnancy, pregnancy, and post-pregnancy.
- The brand's one-size-fits-all approach extends to their lifestyle offerings, promoting inclusivity and minimizing over-purchasing on a commercial level.
- For those seeking budget-friendly alternatives, high-street brands have been offering styles similar to Hunza G's in various materials such as toweling, seersucker, crinkle, and more.
- In the home-and-garden arena, one cannot overlook the charm of Hunza G's scrunchies, a chic accessory that complements any summer wardrobe, available for £15, or for less than half the price in various vibrant styles.
