Highlights premier wellness offerings showcased in the TCEB event, linking Bangkok and Hua Hin for MICE industry.

Highlights premier wellness offerings showcased in the TCEB event, linking Bangkok and Hua Hin for MICE industry.

The Thailand Innovative Meetings Exchange (TIME) 2025, an annual event organised by the Thailand Convention & Exhibition Bureau (TCEB), took place from **16 to 21 June 2025**, showcasing the dynamic city-pairing of Bangkok and Hua Hin as innovative destinations for meetings, incentives, conferences, and exhibitions (MICE) events[1][3].

The event brought together around 250 global MICE stakeholders for six days of knowledge-sharing, networking, and immersive cultural experiences[1]. The city-pairing strategy between Bangkok and Hua Hin demonstrated the potential of well-connected destinations in a single trip, offering a dynamic blend of Bangkok’s vibrant urban energy with Hua Hin’s relaxed coastal charm[2].

A highlight was the Royal Blossom Train Ride operated by the State Railway of Thailand, running from Hua Hin to Bangkok. This exclusive train service featured amenities such as retractable wide seats, USB ports, worktables, a small bar, elegant interiors, large panoramic windows for scenic views, and spaces designed for networking, activities, or relaxation—making the journey both productive and enjoyable[2].

In response to the increasing demand for meaningful well-being in business travel, TIME 2025 included a strong wellness component, featuring a Muay Thai experience at Rajadamnern Stadium in Bangkok, enhanced with immersive technology, a hands-on Traditional Thai Massage class at Wat Pho, teaching self-massage techniques suitable for busy professionals, a "Travel with Your Nose" workshop near Chinatown that highlighted Thailand’s herbal heritage, and the RXV Wellness Village by the river in Sampran, providing a holistic wellness journey including spa therapies, mental health activities, and plant-based cuisine[2].

The event utilized diverse and unconventional venues spanning iconic hotels like the Bangkok Marriott Marquis and Four Seasons Hotel Bangkok, as well as cultural and wellness sites that provided unique settings for meetings and networking[1][2]. This mix of venues helped illustrate how MICE events can creatively move beyond traditional conference centers to offer more immersive and memorable experiences.

TIME 2025 emphasized cultural immersion, allowing delegates to engage deeply with Thai heritage and communities. Activities such as the Traditional Thai Massage class and the herbal inhaler workshop provided hands-on cultural learning, while the Muay Thai demonstration added a dynamic glimpse into Thailand’s traditional martial arts[2]. These experiences were designed to foster genuine connections with local culture, enhancing the overall event impact.

While specific Corporate Social Responsibility (CSR) projects linked directly to TIME 2025 were not detailed explicitly in the search results, the event’s focus on sustainability and well-being, alongside sessions like “Deal or No Deal: The Power of Sustainable Commitment,” indicates a commitment to fostering sustainable practices within the MICE industry[1]. The event encouraged participants to consider social and environmental impacts as part of going beyond traditional meeting expectations, aligning with broader CSR principles.

In summary, TIME 2025 successfully combined a city-pairing strategy between Bangkok and Hua Hin, innovative wellness programming, diverse venues, cultural immersion, and a focus on sustainability and CSR, setting a new standard for future MICE events in Thailand[1][2][3]. TCEB reaffirmed its commitment to delivering high-value for business events, attracting 51 overseas buyers and 3 overseas media from 15 markets[4].

Science and health-and-wellness were integral components of the Thailand Innovative Meetings Exchange (TIME) 2025, as the event offered a hands-on Traditional Thai Massage class and a Travel with Your Nose workshop to educate participants on Thailand’s healing heritage. Fitness-and-exercise and lifestyle were also incorporated through the Muay Thai experience at Rajadamnern Stadium, enhancing personal well-being and providing unique immersive experiences for delegates. As for travel, the city-pairing strategy between Bangkok and Hua Hin demonstrated the potential of seamless destination travel, offering a dynamic blend of urban and coastal experiences.

Read also: