Home Improvement Retailer Presents New Cultural Initiative, Showcasing Local Artists' Works
Home Centre, a leading home retailer in the Middle East, has unveiled Home Centre Collective, a pioneering live performance series that transforms its retail spaces into immersive stages for culture, creativity, and community in Saudi Arabia and the UAE.
This platform mirrors a burgeoning creative energy throughout the Gulf Cooperation Council (GCC), particularly in Saudi Arabia and the UAE, where investment in arts, music, and cultural expression is escalating. Home Centre Collective is designed to serve as a sustained space for authenticity, art, and community interaction within Home Centre's stores.
Arja Taaveniku, Home Centre's CEO, said, "We're proud to introduce Home Centre Collective from the UAE, a place rapidly emerging as a global hub for creativity and culture. As a brand rooted here, this initiative holds significant meaning for us. By championing local talent, we contribute to shaping a narrative that casts us as cultural enablers, not just retailers."
Siddarth Sivaprakash, head of marketing and brand, added, "Home Centre Collective signifies our foray into an evolving subculture, becoming a part of something greater than the sum of its parts. We've always believed that interior spaces are a form of self-expression—much like art. By collaborating with local artists, we unite these worlds, fostering a more individualized and creative experience."
Rishad Jadraliyev, head of retail, expressed enthusiasm for the launch, stating, "In both the UAE and KSA, we're creating space for creativity and performance to coexist with our product offerings. The vibrancy of the region's rising creative energy is evident in the way our stores are coming alive."
The rollout of Home Centre Collective will continue across the UAE and Saudi Arabia, featuring an array of new performances, artist collaborations, and innovative formats throughout the year, aiming to bring culture to homes across the region. For updates on upcoming events or performances, interested individuals can refer to Home Centre's official social media channels and website.
- The Home Centre Collective, a live performance series, is transforming retail spaces into immersive stages for culture, art, and community, reflecting the increasing investment in arts, music, and cultural expression in Saudi Arabia and the UAE.
- Arja Taaveniku, Home Centre's CEO, highlights the initiative's significance as an opportunity to champion local talent and position the brand as cultural enablers, not just retailers, in the burgeoning creative scene of the UAE.
- Siddarth Sivaprakash, head of marketing and brand, explains that Home Centre Collective unites the worlds of art and interior design, fostering a more individualized and creative experience by collaborating with local artists and immersing them within their home and fashion offerings.
