India's Ministry of Tourism Revamps Strategies to Boost Domestic Travel Post-COVID
The COVID-19 pandemic has left the Indian tourism industry reeling, but the Ministry of Tourism is turning this challenge into an opportunity. It aims to boost domestic tourism and promote India's diverse attractions to local visitors.
The ministry is employing various initiatives to achieve this. Dekho Apna Desh encourages Indians to explore their own country, while PRASHAD and Swadesh Darshan schemes develop and promote tourist circuits.
To attract domestic tourists, marketing and branding strategies are being revamped. The focus is on highlighting India's unique cultural, natural, and historical sites. The government and industry are working together to model a 'new-normal' for the tourism sector.
With the pandemic still a threat, reviving the tourism industry is a top priority. An aggressive promotional campaign is planned to showcase India's strengths as a tourist destination. Despite the current uncertainty, India's diverse attractions offer immense potential to attract both domestic and international tourists in the future.
