Internet Addiction in Germany - The Allure of Online Activities Overtakes Offline Entertainment

Internet Addiction in Germany - The Allure of Online Activities Overtakes Offline Entertainment

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In a significant shift, Germans are increasingly favouring offline activities as part of their leisure time, according to recent studies. This trend towards a more balanced lifestyle, encompassing physical, social, and nature-related activities, is gaining momentum.

A survey reveals that sports, with more than half of Germans participating at least once a week, are experiencing a renaissance [1]. This resurgence in physical activity is evident in the statistics, with 51% of Germans engaging in sports regularly in 2025, compared to only 31% in 2010 [1].

Offline activities such as spending time with partners (74%), physical intimacy (70%), hobbies, nature, animals, eating out, and socialising with children and friends remain highly popular and central to leisure satisfaction [1]. These activities promote relaxation and social connections, which many seem to value over online leisure pursuits.

Online activities, such as smartphone and internet use, appear in the middle of the fun factor ranking, indicating they are common but less fulfilling for leisure than traditional offline activities [1]. This suggests a potential mismatch between what is easy/available (media, online) and what people actually desire in their free time.

Germans also show a growing preference for sustainable, responsible consumption and experience-oriented activities like travel and entertainment services, including streaming platforms [3]. This balance between digital and real-world engagement is further emphasised by the notable move towards frugality and moderation in consumption habits, which may influence preferences for meaningful rather than passive leisure time [3].

Interestingly, women and older people tend to experience their leisure time more emotionally or positively, suggesting they may be better at achieving this balance [1]. Spontaneous activities and "sleeping in" are popular offline activities, both preferred by 68% of respondents.

In summary, while the internet and digital media remain integral to German leisure, the current trend favours offline physical, social, and nature-related activities, which are increasingly perceived as more satisfying and health-promoting [1][3]. This shift towards a more balanced lifestyle could lead to more satisfying leisure time for citizens, striking a balance between online and offline, activity and passivity, and individuality and community.

[1] Source: Leisure Behaviour Study 2025, Germany [2] Source: Consumer Trends Report 2021, Germany [3] Source: Sustainable Consumption Report 2020, Germany

1. Many Germans prioritize traditional offline activities, such as spending time with partners, hobbies, nature, and socializing, during their free time, leading to higher levels of relaxation and social connections.
2. Instead of relying solely on online activities for entertainment, Germans are now opting for a more balanced lifestyle, including engaging in eco-friendly and experience-oriented activities like traveling and using streaming platforms.
3. While shopping for fashion-and-beauty products and home-and-garden items online can be convenient, many Germans value the tangible experience and personal connection of visiting physical stores.
4. As part of their balanced lifestyle, Germans are showing a growing affinity for responsible pet ownership, with many viewing pets as cherished members of their families.
5. Unlike passive online leisure pursuits, activities like playing sports or dining out with friends and family provide a better sense of satisfaction, reflecting the trend towards meaningful and fulfilling leisure in Germany.

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