Jess Jacobs, the head of Coterie, revolutionizes the baby care sector with cutting-edge innovation.

Jess Jacobs, the head of Coterie, revolutionizes the baby care sector with cutting-edge innovation.

Jess Jacobs' Journey from Advertising to Revolutionizing Baby Care

Jess Jacobs, the Chief Executive Officer of Coterie, began her career in advertising, crafting campaigns for prestigious brands like Saks Fifth Avenue, LG, and Revlon. Her talent and dedication soon led her to the role of Creative Director at Kettle, where she collaborated with industry giants such as Apple, Nike, and Glossier 1, 2.

In the pursuit of deepening her involvement in personal care, Jacobs became Vice President of Creative at Lola, a women-owned feminine care brand that champions transparency and clean ingredients. As a mother, she became acutely aware of the products she used daily, particularly diapers, and this personal experience further fuelled her commitment to these values 1, 2.

Jacobs joined Coterie as Senior Vice President of Brand, Creative, and Product Management, leveraging her advertising and personal care expertise to elevate the brand in a traditionally legacy-driven baby care industry. Her leadership style, shaped by her time at Kettle, focused on simplicity in branding. In 2024, she was promoted to Chief Brand Officer and then CEO. Under her leadership, Coterie has thrived by prioritizing innovation, authenticity, and a parent-centric approach, redefining baby care essentials with high-performing, clean-ingredient products 1, 2.

Coterie is a company known for its high-performing, clean-ingredient diapers. One of its popular products is the Flush Wipe. Jacobs discovered Coterie's diapers and developed a personal connection to the brand's mission to simplify parenthood with effective, thoughtfully designed products 1.

The latest episode of Second Life features an interview with Jess Jacobs, CEO of Coterie, offering readers a chance to learn more about the brand's journey and its commitment to revolutionizing baby care.

[1] Coterie. (n.d.). About. Retrieved from https://www.coteriebaby.com/about [2] Jacobs, J. (n.d.). LinkedIn. Retrieved from https://www.linkedin.com/in/jessjacobs/

1. Beyond the realm of baby care, Jess Jacobs, the CEO of Coterie, exhibits her versatile talent in various lifestyle sectors, evidenced by her past collaborations with fashion-and-beauty brands like Saks Fifth Avenue, LG, and Revlon.
2. A fervent advocate for clean living, Jacobs brought her passion for health-and-wellness to her role as Vice President of Creative at Lola, where she worked alongside Apple, Nike, and Glossier.
3. In her tenure as a parent, Jacobs found a new mission: redefining the standards of baby care with products that align with her values of simplicity, transparency, and high-performance.
4. Jess Jacobs' journey from advertising to revolutionizing baby care extends to her role as CEO of Coterie, where she prioritizes innovation, authenticity, and a parent-centric approach in a traditionally legacy-driven industry.
5. As a testament to its commitment, Coterie boasts a range of products that cater to home-and-garden, food-and-drink, and shopping needs, in addition to baby care essentials like the popular Flush Wipe.
6. In the world of education-and-self-development, Jacobs' personal growth story serves as a beacon of career-development, demonstrating the potential for success in diverse industries.
7. Among pet lovers, the transformation of baby care products by Coterie under Jacobs' leadership may also inspire a shared vision of creating a cleaner, healthier world for all our beloved companions.

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