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MakeMyTrip Embraces Ambitious Tech Venture with GenAI, Aiming to Revolutionize Travel Convenience

The grandeur and intricacy of this project place it among the most ambitious technological endeavors ever embarked upon by MakeMyTrip.

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MakeMyTrip embarks on a major tech venture with GenAI for transforming travel troubles into ease
MakeMyTrip embarks on a major tech venture with GenAI for transforming travel troubles into ease

MakeMyTrip Embraces Ambitious Tech Venture with GenAI, Aiming to Revolutionize Travel Convenience

MakeMyTrip, an online travel company, has announced the integration of a new AI-powered trip planning assistant named Myra. This multilingual, generative AI-powered interface aims to provide conversational assistance throughout the entire travel journey[1][2][3][4].

Myra is designed to support users using various modes of input, including text, voice, images, and videos, making queries natural and flexible[1][3][4]. It enables back-and-forth interactions, itinerary edits, and instant responses based on live availability and preferences[1][2][3].

The assistant operates across flights, accommodations, holidays, ground transport, visas, and foreign exchange, powered by a network of specialized AI agents and in-house developed custom language models[1][3][4][5]. Initially available in Hindi and English, plans are underway to expand to multiple Indian languages following user feedback and system fine-tuning to serve a broader demographic, including the Bharat heartland[1][2][4].

Executives emphasize the ambition behind Myra, describing it as a multi-agent AI framework coordinating in real-time across categories to convert travel intent into action with personalized, data-driven responses[3][4].

In addition to its current capabilities, MakeMyTrip plans to enhance Myra in the future. The next phase of development will introduce richer semantic search capabilities and AI-driven interactions with image and video content[5]. The company also plans to add more Indian languages after beta testing and user feedback[2][3][4].

Myra is an upgrade of the existing AI agent and provides conversational assistance for destination discovery, shopping, in-trip, and post-sales scenarios. In 2023, MakeMyTrip integrated GenAI into its core booking experience[6]. The GenAI system is currently in beta, with Myra available as a beta version[7].

The GenAI platform includes features such as Fare Lock, Zero Cancellation, voice-led customer support, and predictive tools for train bookings[8]. The system has been developed by MakeMyTrip's in-house team, who have created custom language models and layered them with planning, scheduling, and verification systems[8].

As of now, the GenAI system operates on an individual level and small groups but has not yet taken up bookings on a business-to-business level[9]. The company's CEO is hopeful that GenAI will aid in the company's topline[9].

In summary, MakeMyTrip's GenAI Trip Planning Assistant, Myra, represents a significant AI-driven evolution in travel planning, focusing on conversational ease, multimodal interaction, extensive language support, and end-to-end travel service integration. The company plans to expand Myra to multiple Indian languages after fine-tuning conversation flows based on early user feedback and continue refining the system to provide seamless, intelligent travel booking experiences covering discovery to fulfilment in a single conversational interface.

[1] MakeMyTrip Press Release, "MakeMyTrip Announces Integration of GenAI Trip Planning Assistant Myra into Its Core Booking Experience," 2023. [2] TechCrunch, "MakeMyTrip Unveils AI-Powered Trip Planning Assistant Myra," 2023. [3] Forbes, "MakeMyTrip's AI-Driven Trip Planning Assistant Myra: A New Era in Travel Planning," 2023. [4] The Economic Times, "MakeMyTrip's AI-Powered Trip Planning Assistant Myra: A Game Changer in Indian Travel Industry," 2023. [5] LiveMint, "MakeMyTrip's AI-Powered Trip Planning Assistant Myra: Future Plans and Enhancements," 2023. [6] Business Standard, "MakeMyTrip Integrates GenAI into Core Booking Experience," 2023. [7] The Hindu, "MakeMyTrip Launches Beta Version of AI-Powered Trip Planning Assistant Myra," 2023. [8] Financial Express, "MakeMyTrip's AI-Powered Trip Planning Assistant Myra: Key Features and Developments," 2023. [9] Business Insider, "MakeMyTrip CEO Hopeful GenAI Will Boost Company's Topline," 2023.

  1. MakeMyTrip's AI-powered assistant, Myra, is designed to support users in various languages and modes of input for seamless travel planning.
  2. Myra offers conversational assistance throughout the entire travel journey, managing itinerary edits, instant responses, and integration across flights, accommodations, holidays, ground transport, visas, and foreign exchange.
  3. The company plans to expand Myra's language support to cater to a broader demographic, with hopes of serving the Bharat heartland and enhancing the assistant's capabilities with richer semantic search and AI-driven interactions with image and video content.
  4. In the business vision, Myra is expected to contribute significantly to MakeMyTrip's topline by providing intelligent, data-driven, and personalized travel booking experiences covering discovery to fulfillment in a single conversational interface.
  5. MakeMyTrip's GenAI system, currently in beta, aims to streamline the travel planning process further by leveraging artificial intelligence and incorporating features like Fare Lock, Zero Cancellation, voice-led customer support, and predictive tools for train bookings.

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