MakeMyTrip's monumental project, GenAI, targets revolutionizing travel inconvenience

MakeMyTrip's monumental project, GenAI, targets revolutionizing travel inconvenience

In an exciting development, MakeMyTrip, an international travel franchise, has introduced a groundbreaking AI-powered trip planning assistant named Myra. This conversational travel companion aims to revolutionize the travel booking experience by enabling users to interact in English, Hindi, or Hinglish via voice and text.

Myra is a multi-agent AI framework that collaborates across various travel categories, including flights, accommodation, holidays, ground transport, visas, forex, itinerary changes, and post-booking support—all within a single interface. The system is currently in beta, allowing for real-interaction learning and continuous strengthening.

Key Features of Myra

Myra boasts several innovative features designed to streamline and personalize the travel booking process. Here are some of its key attributes:

• Multimodal input: Users can interact with Myra via text, voice, images, and videos, making the experience more engaging and user-friendly.
• Multilingual support: Currently supporting English and Hindi, Myra plans to expand its language capabilities to multiple Indian languages based on user feedback.
• Conversational and continuous dialogue: Myra allows for back-and-forth conversations, itinerary edits, and real-time personalized recommendations based on current inventory and pricing.
• Custom-built AI framework: Myra's in-house team has developed custom language models and layered them with planning, scheduling, and verification systems, creating a network of specialized AI agents that handle different travel domains collaboratively.
• Personalization and real-time intelligence: Myra integrates customer preferences, supply data, and user-generated content to deliver context-aware and user-centric responses.
• Accessibility focus: Myra aims to extend digital travel access into Bharat—the deeper Indian heartland—thereby serving users who were earlier underserved by digital platforms.

Future Plans for Myra

MakeMyTrip has ambitious plans for Myra's development. They intend to:

• Expand language support beyond Hindi and English to multiple Indian languages.
• Continue evolving Myra beyond its beta phase by learning from real user interactions to improve contextual understanding and planning capabilities.
• Further integrate generative AI technologies across their platform to enhance user experience and redefine travel booking in India.

The introduction of Myra marks a significant step forward in MakeMyTrip's commitment to leveraging AI to solve real-world traveller challenges. The GenAI integration was an early investment in AI, aiming to provide a seamless, inclusive, and intelligent travel planning experience.

1. MakeMyTrip's innovative AI-powered trip planning assistant, Myra, is set to revolutionize the business of travel by providing a personalized platform for booking flights, accommodation, holidays, ground transport, visas, forex, itinerary changes, and post-booking support.
2. Myra's multimodal input feature allows users to interact with the assistant via text, voice, images, and videos, creating a more engaging and user-friendly experience.
3. As part of its future plans, MakeMyTrip intends to expand Myra's language support beyond Hindi and English to include multiple Indian languages, improving accessibility for users in the deeper Indian heartland.
4. In an attempt to redefine travel booking in India, the company looks to further integrate generative AI technologies into their platform, enhancing the user experience and learning from real user interactions to continuously improve contextual understanding and planning capabilities.
5. MakeMyTrip's investment in AI, specifically the integration of GenAI, is a testament to their commitment to leveraging technology for solving real-world traveller challenges and creating a lifestyle that seamlessly blends artificial intelligence with travel.

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