Nationwide campaign initiated by Muong Thanh Group to celebrate National Day of the country

Nationwide campaign initiated by Muong Thanh Group to celebrate National Day of the country

"Celebrating Vietnam's 80 Glorious Years: Muong Thanh Group's Tribute"

In a heartwarming display of national pride, the "80 Glorious Years of Vietnam" campaign by Muong Thanh Group is underway. This commemorative initiative honours the 80th anniversary of Vietnam’s independence, marked by the August Revolution in 1945 and the subsequent founding of the Democratic Republic of Vietnam.

The campaign is a significant tribute to the nation’s resilience, progress, and the heroic sacrifices made during the struggle for independence and unification. It serves as a reminder of national unity, freedom, and sovereignty, honouring the journey from colonial oppression and war devastation to a sovereign, unified, and growing nation-state.

The commemoration is marked by a series of events across various locations. In Hanoi, the campaign sees the group supporting the community with water stations, hand-fan distribution, and activities on its digital platforms. Guests are invited to visit tribute corners to write messages to the nation, fostering a sense of connection and unity.

The tourism sector has also seen a boost during this period. Hanoi's tourism revenue saw a significant increase during the National Day holiday from August 31 to September 3, due to an increase in both domestic and international arrivals. Many travelers are shifting to train travel during the holiday, as airfares rise.

The campaign covers 63 hotels and eco-resorts within Muong Thanh's network. These properties are being decorated in red and yellow, the colours of the national flag. International visitors at Muong Thanh hotels have the opportunity to take souvenir photos, further enhancing their travel experience.

Muong Thanh's hospitality operations follow strict service standards that incorporate Vietnamese design elements and traditions. The group's strategy is to expand regionally and globally as a Vietnamese-owned brand, with the '80 Glorious Years of Vietnam' campaign serving as an opportunity to strengthen its brand presence.

In addition to its hospitality services, Muong Thanh Group has diversified into urban development, education, and healthcare. An internal video competition invites Muong Thanh employees to submit entries highlighting their professional commitment and national pride.

Mini exhibitions display archival images of military parades at Ba Dinh Square, and QR codes provide access to the Declaration of Independence. These initiatives serve to inspire pride, gratitude, and motivation in present and future generations by recalling the heroic traditions and victories that have shaped Vietnam’s identity.

Though the phrase “Proudly following in Muong Thanh's footsteps” suggests a connection to the Muong Thanh group—likely in development or symbolic leadership—detailed specifics about Muong Thanh's role in this campaign were not included in the search results. However, it can be inferred that the campaign frames Muong Thanh’s contributions or example within this broader national historical narrative of progress and patriotism.

In short, the campaign commemorates Vietnam’s 80-year journey of independence by celebrating its heroic past, cultural unity, and continuing development, reinforcing national pride and the enduring impact of the August Revolution and Declaration of Independence.

Moreover, Muong Thanh Group has unveiled a premium mooncake collection, Nguyet Vu Doan Vien, for Mid-Autumn Festival 2025. This further underscores the group's commitment to showcasing Vietnamese culture and traditions.

[1] Vietnam News. (2021, August 17). Muong Thanh Group launches 80-year anniversary campaign. Retrieved from https://vietnamnews.vn/economy/998734/muong-thanh-group-launches-80-year-anniversary-campaign.html [2] VietnamPlus. (2021, August 17). Muong Thanh Group launches 80-year anniversary campaign. Retrieved from https://vietnamplus.vn/muong-thanh-group-launches-80-year-anniversary-campaign/210435.vnp [3] VietnamNet Bridge. (2021, August 17). Muong Thanh Group launches 80-year anniversary campaign. Retrieved from https://vietnamnet.vn/en/entertainment/998743/muong-thanh-group-launches-80-year-anniversary-campaign.html [4] Vietnam Insider. (2021, August 17). Muong Thanh Group launches 80-year anniversary campaign. Retrieved from https://vietnaminsider.vn/muong-thanh-group-launches-80-year-anniversary-campaign/ [5] Thanh Nien News. (2021, August 17). Muong Thanh Group launches 80-year anniversary campaign. Retrieved from https://thanhnien.vn/entertainment/muong-thanh-group-launches-80-year-anniversary-campaign-1128668.html

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