Netflix movie fuels a 40 percent increase in search queries for vacations to this highly recommended travel spot
In a remarkable turn of events, the release of the animated movie 'K-Pop Demon Hunters' has sparked a significant surge in interest for trips to South Korea. Searches for travel to the country have risen by an impressive 40% since the movie's debut.
The movie, produced by top-tier producers like Teddy Park, has captivated audiences worldwide. In just two weeks, it racked up an impressive 33 million views on YouTube, and several of its hit songs have made their way into the global charts.
'K-Pop Demon Hunters' features two pop groups: Huntr/x and Saja Boys, who serve as music rivals in the story. Huntr/x, a globally successful girl group consisting of Rumi, Mira, and Zoey, and Saja Boys add an exciting element to the movie's plot.
The movie's success is not only entertaining audiences but also boosting South Korea's tourism industry. Seoul, the capital city, has been named the top city for Gen Z to visit for the fourth year in a row. This recognition, combined with the 15.9% increase in international tourists visiting Seoul from January to July this year, totaling 8.28 million, suggests a growing interest in the city's unique blend of history and modern culture.
Seoul's reputation as a must-visit destination for entertainment enthusiasts is further solidified by the success of 'K-Pop Demon Hunters'. The movie reached the top 10 in 93 countries, demonstrating its global appeal.
Moreover, Seoul is leaning into its new K-culture association. Monuments from movies and TV shows are being promoted as tourist attractions, such as Korea's Stone Art Museum, Deoksu Palace Stone Wall Road, and Dongdaemun Design Plaza. Previous contributions to Seoul's K-culture association include movies and TV shows like 'Queen of Tears', 'Reborn Rich', and 'Vincenzo'.
The production of 'K-Pop Demon Hunters' was taken over by Netflix, which financed the film with approximately 100 million USD after Sony Pictures originally produced it and planned it for theatrical release but handed it over to Netflix due to pandemic-related concerns. This move has proven to be a successful strategy, as 'K-Pop Demon Hunters' is now Netflix's most successful English-language film ever.
In conclusion, the success of 'K-Pop Demon Hunters' not only provides exciting entertainment but also boosts tourism to South Korea, particularly Seoul, which continues to captivate audiences with its unique blend of history and modern culture.
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