Provital's Orchistem™: A Natural, Sustainable Skin Solution for Post-Pandemic Consumers
Provital, a Spanish biotechnology company, has developed an innovative active ingredient called Orchistem™. This plant-derived ingredient not only improves cell-to-cell communication but also aligns with consumers' energy for natural, sustainable, and community-focused brands, accelerated by the COVID-19 pandemic.
Orchistem™, sustainably sourced from plant stem cells, offers a unique solution for skincare products. It enhances communication between skin cells, promoting overall skin health and vitality. This innovation comes at a time when consumers are increasingly seeking natural and organic ingredients, with one in four US consumers considering a brand's community values when making fashion purchases.
The COVID-19 pandemic has further underscored the importance of community and belonging. Technology has been harnessed to build engagement and foster connections. Brands are now expected to adapt, empower diversity, and ensure environmentally-friendly policies to meet these evolving consumer needs. Provital's Orchistem™, with its focus on cell communication and sustainability, could be a step in this direction. However, the search for brands specifically focused on promoting cell-to-cell communication for community developments remains limited.
Provital's Orchistem™ offers a promising solution that combines consumer demand for natural ingredients, sustainable practices, and a sense of community. As consumers continue to prioritize these values, especially in a post-pandemic world, brands that align with these preferences, like Provital, may see increased growth and support.
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