Tourists will be welcomed back to Slovenia once more

In the wake of the global pandemic, Slovenia has taken a proactive approach to revitalize its tourism industry, focusing on comprehensive safety measures and sustainability initiatives. The country is poised to become a leading example of safe, resilient, and eco-conscious tourism.

Slovenia's commitment to safety is evident in its status as one of the safest countries in Europe, boasting low crime rates, excellent healthcare infrastructure, and a peaceful environment. The country maintains a Level 1 travel advisory status, reflecting stable safety and health conditions as of mid-2025. Slovenian authorities have also modernized travel authorization systems through the ETIAS online platform, ensuring controlled and streamlined entry while maintaining public safety.

Public transport within the country, including reliable buses and trains, supports safe and efficient movement of tourists.

Sustainability is at the heart of Slovenia's tourism strategy. Ljubljana, the capital, was named the Green Capital of Europe in 2016, recognised for its car-free city centre, extensive green spaces, and eco-friendly urban policies. Slovenia's commitment to sustainable tourism aligns with broader EU environmental goals, focusing on preservation of natural landscapes and promotion of low-impact travel modes.

The Digital Slovenia 2030 strategy promotes digital development and remote work, encouraging sustainable economic growth while reducing pressure on traditional tourist infrastructures. The country's diverse ecosystems are protected through policies that integrate tourism with environmental care, aiming to balance visitor experience with conservation.

The Green Scheme of Slovenian Tourism is a national certification program that combines efforts for sustainable tourism development at various levels under the umbrella brand Slovenia Green. Currently, there are 163 certified destinations in Slovenia that offer unique authentic and sustainable experiences.

The focus on gastronomy is a key part of Slovenia's strategy to attract tourists. The country is promoting itself as a green boutique destination for the most demanding guests seeking diverse active experiences and opportunities to pamper themselves.

The pandemic has changed travel habits, with tourists now seeking active holidays in unspoiled nature and showing increased interest in destinations with sustainable development. Slovenia's diverse and excellent tourist offer is believed to convince guests.

The Slovenian Tourist Board and the Slovenian tourism industry have boosted promotional activities for a restart to tourism in the country. The tourist board is cautiously optimistic about the upcoming tourist season, with Simon Zajc, State Secretary at the Ministry of Economic Development and Technology, encouraging tourists to explore Slovenia's hidden corners and spend holidays at home. Iztok Altbauer, Director of the Association of Slovenian Natural spas, assures the high levels and cleanliness of the facilities, another great tourist attraction of the country.

Tourist vouchers in Slovenia are valid until the end of the year, providing flexibility for visitors. The European Travel Commission, World Tourism Organisation, and Euromonitor have identified trends such as safety, trust in travel, travel close to home, sustainable management, flexibility, and the fusion of digital and real. These trends align perfectly with Slovenia's approach to tourism, making it an attractive destination for modern guests seeking authentic boutique experiences.

Slovenia's commitment to sustainable and safe tourism is expected to help gain the trust of guests quickly, setting it apart in the competitive tourism market. The summer tourist season in Slovenia will emphasize green, safe, healthy, and authentic experiences, making it an exciting time to discover this beautiful European country.

Slovenia's focus on safety and sustainability initiatives makes it an attractive destination for tourists who value eco-conscious travel.
The country's capital, Ljubljana, is a testament to Slovenia's commitment to sustainable tourism, having been named the Green Capital of Europe in 2016.
Tourists seeking relaxation in unspoiled nature and sustainable destinations will find Slovenia's diverse ecosystems a perfect fit for their holiday preferences.
The Slovenian Tourist Board and the tourism industry are actively promoting the country as a safe and authentic boutique destination amidst the global pandemic.
The Green Scheme of Slovenian Tourism certifies 163 destinations that offer unique, sustainable experiences for tourists.
Local food-and-drink offerings are a key part of Slovenia's strategy to attract tourists seeking genuine cultural experiences.
With the new trend towards travel close to home, Slovenia is poised to become a leading example of safe, resilient, and eco-conscious tourism.
The summer tourist season in Slovenia will feature green, safe, healthy, and authentic experiences, making it an ideal time to book a tour and explore this beautiful European destination.