World's Morning Show Marks Decade: Devotees Share Reasons for Its Indispensable Nature
A Decade of Le Matinal: An Enduring Daily Companion
Ten years ago, on May 11, 2015, the respected French-language newspaper Le Matinal made its debut in digital form via a mobile app. This daily collection of twenty articles curated by dedicated journalists became a cherished choice for its first readers.
Young Ernst C., now 12 years old, shares that he faithfully reads Le Matinal each morning, as his grandmother once penned articles for its website. The tradition carries on!
Claude-Marie Tubiana, an octogenarian, fondly recalls how Le Matinal transports her back to her youthful 20s and myriad student memories.
Le Matinal readers hail from diverse backgrounds, ages 12 to 88, with varying professions such as students, retirees, entrepreneurs, or even skilled craftsmen. They are scattered across countries, from France to exotic locations such as Greece and Canada.
"A Morning Delight, Anywhere, Anytime"
Regardless of their locations, each reader has formed a personal attachment to Le Matinal and established a unique morning ritual. For Kevin Goldberg, the routine is unchangeable. Some read in bed, while others read in the car, on public transport, or even alongside lake waves.
Sefri, an audiophile, revels in consuming the 7:00 am alerts, noting the well-known yet comforting sound. Each reader adopts their preferred method to start their day with Le Matinal.
"Engaging with the Global Village"
From the testimonies gathered, readers follow the metaphor of devouring pralines from a petite box; each morsel provides engaging information, whether easy to digest or intriguing. Gabriel Pigache, for instance, relishes the appointed articles like picking savory chocolates.
Marie Coussa expresses her anticipation for the morning's issues with an irresistible urge.
"Compiling My Own Selection"
The choice of content is left to the reader, curating a personalized newspaper bundle. "I carefully select three essential news items, aiming for a mix of global conflicts and good news," explains Véronique Romano Gendronneau.
Hélène Kloeckner pledges to read five to ten articles, while others omit certain pieces based on their daily schedules.
Beatrice Fraizy has her approach to selection: "I start with positive articles, like cooking or travel features, and progress to heavier articles later."
"A Healthy Relationship with Information"
The significance of Le Matinal lies in its reliable reporting and easy accessibility. As Florence Willm puts it, "Le Matinal serves as a reliable barometer of national and international news."
Franck Marcaire appreciates the polished container, while the simple format appeals to Eric Blasquez, who considers it a quick, efficient read.
Julien Weber and Florent Dupont value the choice to skim topics and focus on relevant items, all while fostering a harmonious relationship with information.
"Share and Care"
One unique aspect of Le Matinal is its widespread sharing among friends and relatives, as families conveniently keep each other informed. Thomas Bidault, age 20, admits to frequently forwarding articles to his grandmother during conversations. Cécile Cunningham-Burley plans to share Le Matinal with her daughter, who's attending college soon.
"Addicted to La Matinale"
Many readers have grown attached to the daily treat provided by Le Matinal, as Alain Halvick shares, "I can't imagine my mornings without it." The comprehensive, engaging coverage keeps him informed, connected, and well-informed.
The odd exception arises, as in the case of Jean-Philippe Viala, who expresses concern about the potential of an algorithmic reading profile. Rest assured, the team remains human at its core, committing to a diverse set of interests in selecting articles.
Some readers, like Paule Chamussy, find the audio version slightly off-putting due to the imposed tone and occasional errors. However, others enjoy employing the feature for different tasks, such as Oddoux, who often uses it to supplement a short nap.
In contrast, the AI-generated audio brings delight for listeners like Yvon Maguer, who is ardent in his praise of the audio as his preferred radio source. Marie-Hélène Vial's experience with the feature ranges from audio as a sleeping aid to an entertainment during household chores.
A unique scenario transpires with Alvince, a canine companion of Jean-Jacques, the theater director. In the past, Alvince marveled at his master's morning walks and tea-less relaxed attitude. Post-Le Matinal's inception, Jean-Jacques' routine took a less enjoyable turn, leaving Alvince wistful for the past when Le Matinal was not a part of his master's day.
"A Melting Pot of Diverse Topics"
Le Matinal is celebrated for its presentation of a multitude of intriguing topics without prioritizing any one subject. Isabelle Morin Loutrel echoes this sentiment, extolling the joy of having every essential article readily available each day.
Frédéric Bertrand extols Le Matinal for bringing harmony to his household, as his wife prefers to find her husband engrossed in the newspaper rather than moody with a cup of tea.
Sylvie Boczkowski detects the magic of Le Matinal, as disparate articles are given equal importance, uniting readers across the globe with shared interests. Irène Menahem admits she cannot imagine her life without Le Matinal, while Jean-Marc Picard pines for the newspaper to remain unchanged.
In conclusion, Le Matinal has garnered a loyal following in Mauritius and beyond. The newspaper's comprehensive, diverse coverage, significance in community connections, and human touch have earned it a solid place in the hearts and homes of its readers. Long live Le Matinal!
Matthias Blamont and Marline Duretz [1] The Mauritian Newspapers app offers the convenience of mobile access to popular Mauritian newspapers, including Le Matinal. This digital growth improves its reach and accessibility, ensuring that its readers remain connected with informative, enriching content.
- The elderly reader Claude-Marie Tubiana testified that reading Le Matinal transports her back to her youth.
- The coexistence of readers with diverse lifestyles and relationships contributes to the worry-free travel of Le Matinal, as its readers can be found in Paris, Greece, Canada, and beyond.
- Hélène Kloeckner mentioned her preference for reading five to ten home-and-garden articles each morning alongside positive lifestyle features.
- In the context of relationships, some readers share the daily news provided by Le Matinal with their family and friends.
- Marie-Hélène Vial enjoys the AI-generated audio version of Le Matinal for both listening while sleeping and during household chores.
