Youth Are Voicing Opinions, and Businesses Must Pay Heed
Sick of Being Talked About Behind Your Back? JUV Consulting Gets Gen Z to Speak Up!
Ever had someone gossip about you without addressing issues face-to-face? Annoying, right? Well, that's how Gen Z feels when marketers try to appeal to them without a genuine conversation. That's where JUV Consulting comes in, cutting the bullsh*t and giving businesses the real deal on Gen Z preferences, behaviors, and communication styles.
Established in 2016 by three pals, JUV Consulting is a top-tier agency that future-proofs businesses. Their service offerings include market research, brand strategy, TikTok campaigns that pack a punch, and community-builder initiatives with creators.
In the latest episode of Young Influentials on Adweek, digital editor and host Colin Daniels chats with JUV Consulting co-founders Ziad Ahmed and Shaina Zafar about why Gen Z matters, and why businesses should listen now, not later.
Stream the episode below, or catch it on Apple Podcasts, Spotify, Stitcher, or iHeartRadio.
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Want to know why JUV Consulting is the go-to for businesses wanting to appeal to Gen Z? It's all because JUV is led by Gen Z visionaries themselves. With insider knowledge of Gen Z's preferences, behaviors, and digital culture, JUV helps Fortune 500 companies and brands connect authentically with young audiences.
Here's why JUV Consulting stands out for businesses targeting Gen Z:
- Gen Z Insiders: As JUV is run by Gen Zers, they have the credibility and understanding of their peers, making it easier for brands to engage authentically, not just basing assumptions on outdated youth culture stereotypes.
- Digital Natives: Gen Z members have grown up with the internet, social media, and platforms like TikTok and Instagram. JUV's team naturally understands the nuances of these platforms, knowing what resonates with young consumers, and helping brands stay ahead of the curve.
- Addressing Key Issues: JUV Consulting understands the important factors for Gen Z, including identity, activism, and mental health, and helps companies communicate effectively on these topics, aligning with their values.
- Rewriting the Rules: Gen Z is changing traditional approaches to entrepreneurship and marketing. JUV Consulting helps businesses adapt to youth-driven trends and expectations, staying relevant and competitive in the process.
In short, JUV Consulting bridges the gap between traditional brands and the Gen Z market by offering genuine, Gen Z-driven advice and cultural fluency, making them a must-have partner for businesses wanting to reach and engage this influential demographic.
- JUV Consulting, led by Gen Z visionaries like Ziad Ahmed and Shaina Zafar, helps Fortune 500 companies and brands connect authentically with young audiences, based on their insider knowledge of Gen Z's preferences, behaviors, and digital culture.
- As digital natives, JUV's team understands the nuances of platforms like TikTok and Instagram, knowing what resonates with young consumers and helping brands stay ahead of the curve.
- JUV Consulting understands the important factors for Gen Z, including identity, activism, and mental health, and helps companies communicate effectively on these topics, aligning with their values.
- In the latest episode of Young Influentials on Adweek, JUV Consulting co-founders discuss why Gen Z matters, and why businesses should listen now, not later, to effective marketing.
- By offering genuine, Gen Z-driven advice and cultural fluency, JUV Consulting is a must-have partner for businesses wanting to reach and engage the influential Gen Z demographic in the fields of lifestyle, fashion-and-beauty, food-and-drink, relationships, travel, and more.
